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Capital Campaign Basics

1. Dream “big enough.”

• Look beyond the current needs to five-to-ten years ahead.
• Go beyond the “accountant types” in setting your vision.

2. Involve everyone.

• People are down on what they are not up on.
• Ask every group to list their dreams and needs.

3. Establish priorities.

• Value all suggestions, even the small ones.
• Do not list costs, just priorities for ministry.

4. Plan to succeed.

• Consider using professional campaign counsel.
• The highest cost of any campaign is the money you do not raise.

5. There is no magic.

• Establish a clear plan and involve as many as possible.
• Keep to an accepted time-line.

6. Recruit key leaders.

• Enroll those with “influence and affluence” to lead.
• Focus on equal sacrifice, not equal gifts.

7. Be realistic in setting your goal.

• One-to-three times your annual giving is usually doable over a three-year pledge period.
• If your project is too expensive, explore how it can be staged over two or three campaigns.

8. The basic elements of all campaigns:

• Planning
• Advance commitment
• Education
• Response
• Acknowledgment